We live in an increasingly mobile world, so you can bet that most of your clients will view your website from a smartphone at one point or the other. If your website is difficult to view and navigate with a mobile, your visitors will get a very poor impression of your business.
Whether you are a financial planner, insurance advisor, estate planner, or any other type of financial advisor, you rely on your website to help introduce yourself to potential clients and hopefully turn them eventually into clients. Hence, financial advisors need to adapt to the changing digital landscape.
What is a Mobile-Friendly Website?
A mobile-friendly website is a responsive and highly flexible website that can adapt to any screen size and resolution. This means that no matter the size of a user’s device screen, they will be able to easily read the text on it without zooming. The links and buttons on the website are prominent and easily clickable. Your website visitors will also not need to scroll horizontally to view the entire page, and the website will have images that fit the screen size.
Today, over 60% of searches come from mobile devices. If you do not have a mobile-friendly website, there is a high chance your visitors will not waste their time and energy navigating a site that is not optimized for smaller screens.
Benefits of a Mobile-Friendly or Responsive Website
Suppose you have a responsive financial advisor website. In that case, it will not just impact the readability but will also have a positive effect on the web traffic, the perception of your business, and your visibility on the search engine. All these things matter in the world of financial management.
Increased Mobile Traffic
According to stats, more than half the global traffic comes from mobile devices. This means if your financial advisor website is not mobile-friendly, you will not be able to reach all of your potential clients. On the other hand, a website that works well on all devices will benefit from the huge amount of traffic that comes from mobile users.
Lower Bounce Rate
If your website is hard to navigate or read or if your prospects have to zoom in to see your content, they will most likely take their business elsewhere. Having a mobile-friendly website will ensure that your prospects have a positive user experience, which will stop them from quickly leaving your site and thereby lowering your bounce rate. Since Google takes into account your bounce rate when ranking your website, if you have a high bounce rate, it will be harder to rank on the first page of the search engine results.
Better Ranking in the SERPs
A mobile-friendly website has elements that allow search engine crawlers to easily navigate your site and index the relevant pages. Your website will also have fewer errors that can impact its SEO. With an effective, responsive, and mobile-friendly website, you have a better chance of out-shining your industry rivals in search engine results.
Google Website Checking Tool
Google offers every website owner a chance to find out whether their website is mobile-friendly or not by way of its free software. If your financial advisor website is not mobile-friendly, it is important that you upgrade it as soon as possible. This will not just improve the appearance of your website but will also be effective in attracting more clients to your financial advisory business.
If you want to create a mobile-friendly website for your business, reach out to our Sales Team today.