So you’ve got a great-looking website, full of useful information. But is anybody seeing it?
It’s important to keep people coming to your website. It’s not just an online calling card, it’s a way to communicate with your clients and reach out to potential clients, as well as an important tool in building your reputation. There are a few ways to bring traffic to your website, and many of them our talented staff at AdvisorNet can help you with.
Great SEO. SEO stands for Search Engine Optimization, which basically means the content on your website is written with certain key words and phrases in mind to make it come up at the top of the list when people are doing Internet searches. It is the quality, timeliness and freshness of your content that determines your position. If you have a website designed by AdvisorNet, we already worked on the original content to make sure it had good SEO value. But if it’s been a while since you’ve updated the content of your website, it might be worth looking at your word choice and making some changes to help bring you up to the top in an Internet search.
Fresh Content. New articles and information on your site is important not just for getting a good position when people are looking up information through search engines, it’s also useful for driving traffic to your site through social media marketing. With AdvisorNet’s packages, you not only get over 375 pages of financial content for your website, you also get three new articles each month. These articles provide great opportunities to post a short teaser on LinkedIn , Facebook, or Twitter and invite people to visit your site to read more.
Call to Action. Have something that visitors have to go to your site to do, such as an e-newsletter sign-up, a poll, or a contest people can enter by submitting their email (which you can then add to your e-newsletter list). You can mention these on your social media networks, giving people a reason to keep coming back to your site, whether it’s to sign up for a free giveaway or participate in a weekly poll and view the results.
Become an Active Participant in Social Media. When you comment on and share other people’s social media posts, especially those that focus on financial and insurance planning, you raise awareness of yourself personally. Another plus is that your posts link back to your own social media profile...and your website, thereby increasing the number of places where people find you online.
Add Your Web Address to Your Signature. This might be last on our list, but it’s one of the most important things to remember. You probably send out hundreds of emails each week. Make sure your email signature always contains your web address for people to click on. Also, whenever you get new business cards or stationery designed, be sure your website is as prominent as your phone number.
Being mindful of these different ways to drive traffic will help keep your website active and well-visited. Working together with AdvisorNet, we can make sure you’re taking advantages of every opportunity available to help increase traffic to your website.