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Raise Your Game with a Branding Strategy

When you see the familiar triangle shaped logo of Mercedes Benz, what comes to mind isn’t just a car. You think of luxury, quality and reliability; a company known for creating excellent vehicles, and a company that has garnered respect from the auto industry.

We’re all familiar with brands such as Mercedes, Coke, McDonalds and even Kleenex. In fact, the brand is so pervasive, in many cases, Kleenex has become the word people use for tissue. And branding is just as important in the service industry as it is for products.

Making the Most of Targeted Marketing

Imagine living in a world where you purchase an ad in the yellow pages of your local phone book, but are promised that only the people looking for financial advisors will be the ones to get the phone book with your ad in it, and your price is based on that percentage of people. This scenario is a reality with tools such as Google AdWords and LinkedIn advertising.

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