When you see the familiar triangle shaped logo of Mercedes Benz, what comes to mind isn’t just a car. You think of luxury, quality and reliability; a company known for creating excellent vehicles, and a company that has garnered respect from the auto industry.
We’re all familiar with brands such as Mercedes, Coke, McDonalds and even Kleenex. In fact, the brand is so pervasive, in many cases, Kleenex has become the word people use for tissue. And branding is just as important in the service industry as it is for products.