So, why do you need to use Google My Business (GMB)?
It is no secret that almost every person with internet access makes use of Google. This means that Google My Business makes your business profile more visible to a huge audience. The greater this visibility, the higher your chances of attracting new clients customers for your business. Compared to conventional forms of promotion, Google My Business is much more practical and innovative. It is also free and easy to use!
Know The Benefits of Google My Business
1.) Allows your business to show up in Local Pack Records and Google Maps
Whenever you look for a place on Google, a business list and a visible map show up at the head of the webpage. Combined, this map and list is referred to as the ‘Local Pack’, which is important for a couple of reasons.
Firstly, this Local Pack takes up a great amount of space on the first page of Google’s search results, which means that it is often the first thing that searchers will pay attention to.
Secondly, the Local Pack is a form of SERP (Search Engine Results Page), showing every place relevant to your search. Moreover, the Pack contains a wealth of other related information, such as the address, contact number, operating hours, and even the ratings of the place. Hence, the Local Pack is extremely convenient for both the customers and the business.
Remember that Google My Business is the determining factor when it comes to ranking on Local Packs. Hence, if you wish to reach potential customers within your local service area, you should use Google My Business in order to optimize, update, and verify your business information.
2) Allows customers to review your business
While customer reviews are always important, they are particularly essential with regards to search rankings. According to a Moz study, online reviews make up approximately 10% of the ranking criteria employed by search engines.
Therefore, if you wish to improve your business visibility in search engines, it is essential that you use Google My Business and enable your satisfied customers to share positive reviews and feedbacks about your services.
3) Offers valuable insight
Google My Business is not only useful for the promotion of a business or its offerings, but it also helps obtain better market understanding. It is equipped with a range of powerful features, which offer insights on various crucial areas, thereby allowing you to formulate more effective marketing strategies. With this tool, you can obtain insights and statistics that will help you see things from your audience’s perspective.
Some areas where Google My Business offers important insights include:
- Search Queries
- Clicks on your website links
Google My Business is a highly effective and straightforward way of establishing, improving, and managing your business’ online presence. We hope that this article has convinced you of the many benefits of GMB and how this service can help your company succeed online. Contact our office if you would like to discuss how to use Google My Business to power your business to new levels of client engagement.