1) Gives you greater control:
While having a social media presence is great, it often comes with the frustration of dealing with and adapting to the ever-changing algorithms.
On the other hand, a professional website gives you the freedom to decide the information that you want to present to your audience and the way in which you want to present it.
Owning a website means that you are the only one who will make decisions about it and can keep your website as unique or standard as you want.
2) Helps grow your audience:
The World Wide Web is called that for good reason – there are no restrictions related to reach. You can run a single office and yet reach out to your relevant audience within your entire province.
Moreover, if you are an insurance-licensed advisor having a website means that you possess an additional platform for selling online services such as: Travel Insurance, Health & Dental, Visitor to Canada, and many other options.
3) Increases business credibility:
More and more people are turning to the web to seek answers to their questions – especially with the advent of smart-speakers, such as Alexa or Google Home. So, if someone is looking for the ‘best financial advisors in Toronto, Ontario’, you would want the search results to display your website.
You might not make it to the first spot or page overnight, but with help and guidance from a capable digital marketing team, your financial advisor website is sure to see a significant boost in rankings.
4) Easy distribution of information:
Websites are an excellent way to distribute information quickly and effectively.
Of course, it is possible to use social media to convey information, but remember that your website acts as a one-stop shop for any current or potential customer looking for any kind of information pertaining to your business or offerings.
Moreover, not all of your target audience might be on social media, but accessing a website only requires an active internet connection. This means that your website is a vital tool for when you want to communicate essential information like a limited-time discount on your services or a change in office hours.
To conclude, no matter how popular or widespread social media might get, it can never be a substitute for a solid professional website – especially when you are targeting sophisticated, high net-worth individuals. If you want to get a professional website designed for your financial advisory practice, please feel free to reach out to us and benefit from our team of experienced designers and developers.